How not to write a title on the Creative Market by Simon Stratford

How not to write a title on Creative Market

Short and sweet post on how not to write a product title on the creative market. If you are not a Creative Market shop owner, then nothing much to see here.

I’m writing this mainly as it annoys me. But also, I’d like to think that I’ve learned a thing or two. Hopefully not in a big-headed way. I’m by far no SEO expert, but I do know when something is wrong or just plain silly.

If you think I’m wrong, then let me know. If you have titles that annoy you, contact me and I’ll add it to the list.

Let’s cut to the chase.

1. Use all the space for your title

At the time of writing this post, you are allowed 36 characters in your product title.

Use as many of them as you can. “Watercolour Backgrounds” (23 characters). “Watercolour backgrounds and clipart” (35 characters) much better.

Try and include important keywords into the title, think of what the user might search for.

2. Avoid adding discount text like 50% off

While this may seem like a good idea, I’m not that sure people will search for “50%” and if they do, they might not get the products they expect.

Add the discount text in the first part of the description, not in the title.

3. Punctuation in the title

I would avoid, you don’t need that full stop, comma, exclamation mark or square brackets. I would only use – and “&”. Avoid things like;
[Discount] or
“My new font | typeface” or
“Out Now!!!” or
“*25 Items” or
“{solids} – 20% off! :)”

4. All caps

Might grab you some attention, but it’s annoying—stop it, don’t do it.

5. Your name in the title

If your shop is called S&T, then that has its own field that the user can see. You don’t need to add it to the title unless you are some kind of egomaniac.

Don’t do it or the Karma Police will arrest you, and lock you up.

That is all.

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