I'm calling this new font In the wood because I live in an area of London called Colliers Wood. You see what I did there? Funny guy, wise guy huh.
Although not intentional, in the wood font has an American vibe going on. In the wood came about from me just drawing on sheets of paper. I tend to do quite a lot.
It's quite grungy looking 'cause I just love that type of textured font.
I was experimenting with letter shapes. Then I started to add tiny flourishes to the letters. I thought it looked kinda cool, so I converted it to a fully fledged font.
Good things can come from playing.
It surprises me what you can achieve from playing around. It's always worth getting off the computer and getting your hands dirty. Picking up a pencil is never a waste of time.
Just letting rip, with no real focus or idea in mind. Things can emerge from those sketches, things that you might never have created.
I like that.