Simon Stratford Font End User Licence Agreement (EULA)

Effective date: 10 October 2026

This End User Licence Agreement (the Agreement) explains how you may install and use font software licensed directly by Simon Stratford (the Licensor). It is intended to make permitted uses and additional licensing requirements clear while protecting the original typeface designs.

1. Agreement and acceptance

By purchasing, downloading, installing or using Font Software supplied under this Agreement, you agree to its terms. If you acquire a licence on behalf of a company or client, you confirm that you have authority to act for that organisation, which becomes the Licensee. If you do not agree, do not install or use the Font Software; contact me about your purchase and any applicable statutory rights.

The terms of your receipt, invoice, checkout confirmation or separately signed quotation (each an Order Document) identify the licensed font, licence type, number of users, usage allowance, territory, duration and any specially agreed rights. A separately signed bespoke agreement takes precedence where it expressly differs from this Agreement. Licences purchased through third-party marketplaces are governed by the licence supplied for that purchase unless expressly stated otherwise.

This Agreement governs font software only. Mockups, photographs, textures, artwork and other products are subject to their own applicable terms. This version applies to new licences accepted from its effective date; it does not retrospectively replace the terms of a completed earlier purchase without agreement.

2. Definitions

• Font Software: the licensed OTF, TTF, WOFF, WOFF2 or other font files, together with associated outlines, metrics, glyph data, OpenType features, colour and SVG glyph assets, and accompanying materials.
• Licensee: the person or legal organisation identified by the Order Document.
• Authorised User: an individual covered by the purchased Desktop user allowance who installs, accesses or actively uses the Font Software.
• Finished Artwork: an exported design, such as a printed item, flattened image or outlined vector logo, which does not contain the reusable Font Software or allow the font to be reconstructed or used for new typesetting.
• Embedding: incorporating, loading or supplying all or part of the Font Software within a website, application, electronic document, digital advertisement, email, device or other software environment.
• Instance: one manufactured or distributed physical item bearing the font design, or one separately distributed copy of finished digital artwork, as further explained in Section 5.
• Commercial Electronic Document: an electronic publication or document distributed as a product or for commercial purposes with Font Software embedded, including commercial PDFs and e-books.
• Licence Term: the period stated in the applicable Order Document or in the relevant licence category below.

3. Licence grant and desktop users

Subject to payment and compliance with this Agreement, Simon Stratford grants the Licensee a limited, worldwide, non-exclusive, non-sublicensable licence to use the identified Font Software for the uses and allowances recorded on the Order Document. The licence is not a sale of the Font Software, its design or its intellectual property.

A Desktop Licence permits installation and use by no more than the number of Authorised Users purchased. Standard Desktop tiers include 1–10, 20, 30, 40 and 50 users. Each person who installs or operates the Font Software must be counted; a licence for one person is not a shared team licence. Installation and device access must also remain within any computer or workstation restrictions stated on the Order Document.

You may keep one securely stored archival backup and use normal internal backup systems, provided copies are not made accessible to unlicensed persons. Access by clients, agencies, printers, contractors or affiliated companies is not automatically included. You may supply them with Finished Artwork, but anyone who needs to install or edit text using the Font Software must have appropriate licensing or be expressly included in the Order Document.

4. Permitted desktop and static artwork use

Within the allowances of your Desktop Licence, you may use the Font Software in conventional desktop design applications to produce and distribute Finished Artwork, including logos, branding, packaging, posters, brochures, static advertisements, signs, clothing and merchandise, presentations, static social-media graphics and fixed website images.

You may export outlined or flattened artwork to a client or printer, provided it does not contain usable font files, a reusable alphabet or separately accessible glyph assets. Ordinary non-commercial electronic documents may include secure, non-extractable font embedding where needed for viewing or printing; distributing commercial publications with embedded Font Software requires an Electronic Document Licence.

A Desktop Licence does not grant live webfont use, application or game embedding, commercial electronic-document embedding, dynamic digital-ad or HTML-email font embedding, server-generated typesetting, or broadcast and moving-image rights. Those uses require the relevant additional or tailored licence. Static artwork remains subject to Section 5 and the other restrictions below.

5. Commercial quantities and extended production

A standard Desktop Licence covers up to 250,000 instances of finished commercial products and related materials under the licensed project. Production or distribution beyond that threshold requires a Large Volume Commercial Licence agreed in writing before the additional use begins.

For physical goods, each individual product package, garment, printed item, sign or other manufactured copy displaying the design counts as one instance, even where the design appears more than once on that item. Relevant quantities across versions of the same campaign or product line are aggregated; splitting print runs or variants does not reset the allowance.

For separately distributed finished digital files, each distributed copy counts as one instance. For static social-media posts and website graphics displayed as fixed artwork, a distinct published creative or placement counts as one instance; a viewer's repeated views do not by themselves constitute additional static-artwork instances. This measurement does not override a separately agreed impression limit for Digital Ad/Email embedding or other campaign-specific terms.

Large-volume permissions may specify the named brand or product, territories, production quantity, promotional channels and duration. Unless expressly agreed, such permission does not extend to unrelated brands or products, unlimited new production, or a change to a more extensive media use. Please contact me for a tailored quotation before exceeding your allowance.

6. Additional licence categories

6.1 Webfont Licence. Serving Font Software to render live, selectable or editable website text requires a separate Webfont Licence. The quotation or Order Document will define the permitted domains, traffic or page-view allowance, licence period and any technical restrictions. A static JPG, PNG or properly outlined website graphic which does not load Font Software is not webfont embedding.

6.2 App Licence. An App Licence permits secure embedding in one named desktop or mobile application for one year, and in a game only where expressly covered by the Order Document. Any agreed registered-user or distribution limit also applies. Additional apps or further years require further licensing. The software must not expose reusable font files or allow end users to use the font as a general-purpose authoring tool unless separately authorised.

6.3 Electronic Document Licence. This permits secure, non-extractable embedding in the purchased number of commercial electronic-document titles for one year. Standard tiers include 1, 2 and 3 titles. A new title, additional permitted distribution or continued licensed embedding beyond the term requires the corresponding extension or renewal. Editable font templates and redistributable font files are not included.

6.4 Digital Ad/Email Licence. Where the font file is embedded or loaded into digital advertisements or HTML email campaigns, the applicable licence lasts one year and is limited to the purchased aggregate impression allowance. Standard allowances include 1 million, 5 million and 10 million impressions. Renew or upgrade before the time or impression limit is exceeded. Exported static advertising images that do not embed the Font Software are treated as Desktop Finished Artwork, subject to applicable quantity restrictions.

6.5 Server Licence. Installing or using Font Software on a server to generate designs, documents or personalised output automatically, including through an API or online design service, requires a separate Server Licence. An ordinary Desktop Licence does not authorise this use.

Purchasing one licence category does not automatically grant rights under another. Any different quantities, terms or exceptions expressly recorded on the Order Document take precedence.

7. Uses needing tailored written permission

The following uses require a separate written licence or extension before use:

• More than 250,000 commercial instances, including packaging, merchandise and print campaigns.
• Made-to-order or customer-personalised products, including custom cards, signs, mugs, clothing and other items generated from customer-supplied text.
• Products whose value is the reproducible alphabet or individual letterforms, including digital alphabets, lettering kits, stickers, embroidery alphabets, monogram sets, reusable stencils, stamps and die-cut letter products. This restriction does not prohibit an ordinary finished sign or other non-reusable design.
• Television, cinema, streaming and social video, motion graphics, broadcast advertising, animated public screens and other moving-image presentations, including YouTube, Instagram Reels and similar media.
• Unlicensed game use, interactive authoring systems, font-as-a-service offerings, device integration, automated generation and unusual high-volume or multi-brand campaigns.

These uses are not necessarily unavailable; they need an agreement based on the project's actual scope. Please contact me with the intended media, users, duration, territories and estimated audience or production quantities.

8. Ownership, logos and trademarks

Simon Stratford retains ownership of the original Font Software, font names, typeface designs, glyphs, OpenType and SVG components and related intellectual property, including copies and format conversions. All rights not expressly licensed remain reserved.

You may create and commercially use finished logos and wordmarks under a valid Desktop Licence. Ownership of your independently created branding content does not transfer ownership of the underlying Font Software or individual unmodified letterforms.

The standard licence does not grant exclusive rights in the typeface design, nor permission to claim or register the original font design, an alphabet of its glyphs or its unmodified letterforms as your own intellectual property. If you intend to register a stylised trademark incorporating the original typeface design, please seek separate written permission before filing. This restriction does not prevent you from seeking protection for a brand name as a standard word mark, subject to applicable trademark law.

9. Bespoke modifications and commissioned type

You may not modify, adapt, convert or create a distributable derivative font from the Font Software under the standard licence without prior written permission. This does not prevent normal typesetting or producing permitted outlined or flattened Finished Artwork.

For a bespoke commission, I may customise individual letters or create a modified version of an existing typeface. The scope, fee, deliverables, permitted uses, exclusivity, trademark application rights and any ownership transfer will be set out in a separate written agreement. Any transfer of copyright must be expressly documented and signed as required by applicable law.

Unless that separate agreement clearly states otherwise, I retain all rights in the original Simon Stratford typeface and the underlying Font Software. A transfer relating to bespoke modifications does not automatically transfer or restrict rights in the original commercially available font.

10. Prohibited uses and AI training

Except where a separate licence expressly permits it or mandatory law allows it, you must not:

• Sell, share, gift, sublicense, publish or redistribute the original Font Software, its source data or working font files, including via publicly accessible servers, repositories or design platforms.
• Convert, reverse-engineer, decompile, alter or extract Font Software to build a replacement font, a competing product or reusable individual glyph assets.
• Allow unauthorised users or clients to install the font, or provide it in editable templates, design generators or embedded applications outside the purchased licence.
• Remove or falsify copyright notices, authorship information or other proprietary notices supplied with the Font Software.
• Use Font Software, outlines, glyph data, colour layers, SVG assets, rendered alphabets or extracted font designs as a training, fine-tuning, evaluation or reconstruction dataset for artificial-intelligence or machine-learning systems, or upload them to a service for those purposes, without prior written permission.
• Use automated tracing, extraction or generation to recreate the typeface, its glyph set or a substitute font based on its protected elements.

These AI restrictions concern the font and its reusable design data. They do not, by themselves, prohibit you from using ordinary permitted Finished Artwork in a lawful design workflow, provided that the Font Software or reusable glyph data is not supplied for training or extraction.

11. Compliance and usage records

Business Licensees must maintain reasonable records of Authorised Users and any licence-specific quantities, such as packaging production, commercial-document titles, application distribution or advertising impressions, where those measurements determine their licence allowance.

Where there is a reasonable licensing question, I may request written confirmation of relevant usage and supporting summary records on at least 30 days' notice. Requests will be proportionate to the licence involved, ordinarily no more than once in a twelve-month period unless there is a reasonable basis to suspect material non-compliance, and will not require disclosure of unrelated confidential business information or personal data. Any information provided will be used for licence verification and treated confidentially, subject to legal obligations.

If use exceeds the licensed allowance, the Licensee must stop the unlicensed expansion and obtain the appropriate additional licence. I will normally offer a reasonable opportunity to regularise the use before pursuing further contractual remedies, without limiting my rights in cases of intentional copying, redistribution or infringement.

12. Licence term, renewal and termination

The Desktop Licence continues for the term specified on the Order Document, or without a fixed expiry where no end date is specified, provided the Licensee complies with this Agreement. Additional licences with annual or project-specific durations expire according to their terms and do not renew automatically unless expressly agreed.

Either party may terminate for a material breach that is not remedied within 30 days after written notice describing the breach. I may suspend access or terminate more promptly for deliberate unauthorised redistribution or serious infringement where a cure period would not reasonably protect the Font Software. Nothing here limits statutory rights to terminate or seek remedies.

On expiry or termination, stop any newly unlicensed use and remove affected Font Software installations and working copies, except where a surviving licence expressly permits them or applicable law requires otherwise. Finished static goods and artwork lawfully produced and distributed while properly licensed do not need to be recalled solely because a licence later expires; new manufacture, embedding or distribution after expiry may require renewed rights.

13. Transfers, updates and changes to terms

You may not sell, transfer or sublicense the Font Software or your licence without my prior written consent. I may consider a documented transfer in connection with a genuine business sale or restructuring where the new licensee accepts this Agreement, applicable fees are settled and the original licensee ceases using the Font Software.

Updates and technical corrections may be offered at my discretion; there is no guarantee of ongoing upgrades or compatibility with every application, device or operating system. New versions or materially expanded features may have separate terms or charges. An update does not cancel earlier rights unless that has been expressly agreed.

Any future published revision of this EULA normally applies to purchases made under that revision, not automatically to earlier completed licence purchases. Separately signed agreements remain subject to their stated change provisions.

14. Quality, consumer rights and liability

I aim to supply Font Software that materially matches its published description. If you experience an installation fault or reproducible technical defect, please contact me with details. For business customers who notify me of a material defect within 90 days of delivery, I will use reasonable efforts to provide a correction or replacement; if that is not reasonably possible, an appropriate refund may be offered. This does not reduce any rights which the law gives consumers.

Font Software may not support every application, operating system, output workflow or colour-font implementation. Please test it in your intended production environment before committing to mass printing, manufacturing or publication. Nothing in this Agreement excludes the obligation to supply digital content as described, of satisfactory quality and fit for a disclosed purpose where applicable law requires this.

For business Licensees only, and to the fullest extent permitted by law, I will not be liable for indirect or consequential losses, loss of profits or business opportunity arising from use of the Font Software; my total contractual liability in connection with a particular order will not exceed the amount paid for the affected font licence under that order. This limitation does not apply to liability which cannot lawfully be excluded or limited, including fraud or fraudulent misrepresentation and death or personal injury caused by negligence.

If you are a consumer, your statutory rights are unaffected. Nothing in this Agreement limits any non-excludable right or remedy under the Consumer Rights Act 2015 or other applicable consumer protection law.

15. General terms

Governing law. This Agreement is governed by the law of England and Wales. For business customers, disputes will be subject to the courts of England and Wales. Consumers retain any mandatory protections and rights to bring proceedings in courts available under applicable law.

Entire agreement. This Agreement and the applicable Order Document, together with any expressly incorporated signed terms, form the agreement for the Font Software. If an individually negotiated written agreement conflicts with this EULA, the expressly negotiated provision prevails.

Severability. If part of this Agreement is unenforceable, the rest continues to apply so far as legally possible. Waiver. A failure to enforce a provision on one occasion does not waive it for future occasions. Force majeure. Neither party will be responsible for delays caused by circumstances beyond its reasonable control, without affecting any non-excludable legal rights.

Questions about licence scope, additional permissions, technical issues or bespoke font work can be sent through my contact page.

Last updated: 10 October 2026.