Behind the type — Branding
Balham to Brooklyn: A Retro Script Font for Café Branding
How I designed Balham to Brooklyn, a connected retro script font with contextual alternatives, more than 5,000 kerning pairs and plenty of American nostalgia.
The Lowercase Type Trend Explained
Lowercase logos and branding are everywhere. Discover why brands use lowercase typography, what it communicates and when the trend falls flat.
French-Inspired Typography for Boutique Brand Identity
French-Inspired Typography for Boutique Brand Identity. See how Petit Jardin can bring stronger character, clearer purpose and a more human finish to the work.
How to Use Western Typography Without the Clichés
Learn how to use modern Western typography without falling into cliché, with practical advice on pairing, scale and distressed display type using Western Grit.
Display Typeface Guide: Headlines, Packaging and Custom Type
Learn what a display typeface is, how to use it in headlines, packaging and advertising, and when a custom display face is worth the investment.
Grunge Typography for Branding: A Deep-Dive Guide
Distressed type signals authenticity, defiance and human effort — but it also sorts your audience and costs you legibility. A guide to when rough letterforms earn trust, when they read as costume, and how to use them without wrecking readability.
10 Messy Fonts for Branding That Shouldn’t Look Polished
Ten amessy fonts made with real paint, ink, paper and print, plus practical advice for choosing imperfect typography for logos, packaging and campaigns.
Lettering for Logos: A Practical Workflow
Learn lettering for logos with a step-by-step workflow from first sketch to final vector. Tips on spacing, scale, and brand-ready refinement.
Build Website Hero Images That Explain the Brand Quickly
Build Website Hero Images That Explain the Brand Quickly. See how Hero maker mockup scene creator can bring stronger character, clearer purpose and a more human finish to the work.
Fonts for Advertising: How to Choose Type That Converts
Discover how to select fonts for advertising campaigns that capture attention, build brand voice and drive engagement across print, digital and OOH formats.