Behind the type — Branding

For years, commissioning a custom typeface was something mostly associated with very big brands and very big budgets. That is changing. Today, more businesses are realising that custom typeface isn’t just about making letters look nicer. It’s about giving a brand a voice that feels like its own. It can give a brand a recognisable voice, simplify licensing, improve consistency and solve very practical problems across websites, apps, packaging and advertising. So when does it make sense to commission a custom font rather than buy one off the shelf? A logo might appear once on a page, but type can appear...

Learn when you can use a font in a logo, whether you can trademark it, what your licence covers and when custom lettering is the safer choice.

See how custom font design creates distinctive packaging, advertising and entertainment typography that stays recognisable across every format.

Discover the benefits of custom typefaces for brand recognition, consistency, ownership, flexibility and a more distinctive visual identity.