Behind the type — Font Licensing
How Often Do Brands Accidentally Misuse Desktop Font Licences?
Desktop font licences are easy to outgrow. Here are seven common ways brands accidentally misuse them, what desktop use normally covers and how to audit your font licensing.
Custom Font, Modified Font or Retail Font: Which Does Your Brand Need?
Compare custom fonts, modified fonts and retail fonts to find the right balance of originality, cost, speed and ownership for your brand.
Can I Use a Font in a Logo or Trademark?
Learn when you can use a font in a logo, whether you can trademark it, what your licence covers and when custom lettering is the safer choice.
Who Owns a Bespoke Typeface? Licensing, Exclusivity and Usage Rights
Understand custom font ownership, licensing, exclusivity and usage rights before commissioning a bespoke typeface for your brand.