Behind the type — Font Licensing
Which Font Licence Do I Need? A Guide for Designers
Choose the right font licence for logos, websites, apps, PDFs and client work. A practical guide to desktop use, embedding, file sharing and commercial projects.
Can You Legally Modify a Font You’ve Licensed?
Usually not. A font licence rarely includes the right to edit font software. What typical licences allow, and how to get permission to modify a font.
What Font Licence Do I Need for Social Media and Paid Ads?
Do you need a font licence for Instagram, TikTok, Facebook or paid ads? Here’s a plain-English guide to Desktop, Digital Ad, Webfont and moving-image font licensing.
How Often Do Brands Accidentally Misuse Desktop Font Licences?
Desktop font licences are easy to outgrow. Here are seven common ways brands accidentally misuse them, what desktop use normally covers and how to audit your font licensing.
Custom Font, Modified Font or Retail Font: Which Does Your Brand Need?
Compare custom fonts, modified fonts and retail fonts to find the right balance of originality, cost, speed and ownership for your brand.
Can I Use Any Font for a Logo? Licensing Explained
Learn when you can use a font in a logo, whether you can trademark it, what your licence covers and when custom lettering is the safer choice.
Who Owns a Bespoke Typeface? Licensing, Exclusivity and Usage Rights
Understand custom font ownership, licensing, exclusivity and usage rights before commissioning a bespoke typeface for your brand.