Custom font design that no other brand can use.
I provide custom font design for brands, agencies and creative teams that want to look unmistakably themselves—from original bespoke typefaces to custom lettering and modified fonts.
A logo is one part of a brand. A custom typeface can speak for it everywhere.
More than a logo
A custom font gives your brand a consistent and recognisable voice wherever it appears.
Campaigns. Packaging. Social media. Websites. Broadcast graphics. Even the internal presentation nobody admits to designing.
Everything looks connected because everything speaks in the same voice.
Custom typeface design
A completely original typeface designed around your brand, audience and personality.
It might be one distinctive display face or a broader family with multiple weights, alternates and language support. Every character is created with a purpose.
Best when: you want a typeface that belongs unmistakably to your brand and cannot be downloaded by your competitors.
Font modification and production
Already found something close? Or perhaps your agency has created a set of letterforms that needs turning into a working font.
I can adapt an existing typeface—with the appropriate permissions—or develop supplied lettering into a practical font with custom characters, alternates, ligatures and brand-specific details.
Best when: the visual direction already exists but the font does not.
Custom lettering
For campaigns, packaging, titles, logos and one-off messages that need something more distinctive than an off-the-shelf font.
Best when: you need memorable typography without commissioning an entire alphabet.
Selected custom font work
Reebok — #BeMoreHuman
A hand-drawn typeface created for Reebok’s #BeMoreHuman campaign. The system allowed other designers to build distinctive lettering while keeping everything recognisably Reebok.
King Games — Farm Heroes Super Saga
A playful custom typeface designed to fit the game’s illustrated world. Slightly eccentric, deliberately friendly and serious about not looking serious.
NEX Playground
A custom typeface for a body-motion entertainment system. Built to feel energetic and approachable across the device, its games and the wider brand.
See the NEX Playground project →
Simi Wines — font production
Hand-drawn letterforms supplied by the creative team were developed into a complete working typeface, including ligatures and alternate characters that preserved their original personality.
View more custom font and commercial typography work →
Handmade character. Professional performance.
My work often begins with ink, paint, print, cut paper or imperfect lettering.
That handmade quality is then developed into a practical digital typeface with the characters, alternates and technical details your team needs.
It feels human without being difficult to use.
Built for real-world use
Depending on the project, your custom font can include:
- Uppercase and lowercase characters
- Numerals and punctuation
- Alternate letters and ligatures
- Symbols and brand-specific glyphs
- Multiple weights or styles
- Extended European language support
- Desktop and webfont formats
- Usage guidance for internal teams and agencies
How it works
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The brief
We establish what the font needs to say, where it will be used and what it must never look like.
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The direction
I develop initial concepts and character studies, exploring the shape, rhythm and personality of the typeface.
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The design
The chosen direction becomes a complete working font. Characters are drawn, tested and refined across real words and brand applications.
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The delivery
You receive the agreed font files, licence and supporting material, ready for your team to use.
Experience that goes beyond type
I’ve spent more than twenty years working across design, advertising, entertainment and visual culture.
My typography and artwork have been created for Reebok, ITV, Three, King, NEX Playground and creative teams around the world.
A beautiful alphabet is only half the job.
It also has to work.
Why commission a custom font?
Because consistency is useful.
Recognition is valuable.
And looking exactly like your competitors is a terrible brand strategy.
A bespoke typeface becomes an ownable visual asset that can work across campaigns, platforms and markets for years.
Frequently asked questions
How long does a custom font take?
A focused display typeface may take several weeks. A larger family with multiple styles, extensive language support or complex technical requirements will take longer. The timetable is agreed before work begins.
How much does custom font design cost?
Costs depend on the character set, number of styles, language support, technical requirements and usage rights.
Read How Much Does Custom Font Design Cost in the UK? for a clearer explanation.
Can you modify an existing font?
Yes, provided the original licence permits modification. This can be an efficient option when an existing typeface is close but needs distinctive characters or a more individual voice.
Can you create webfonts?
Yes. Desktop, web and other required formats can be included in the project scope.
Can the font support multiple languages?
Yes. Western European and broader Latin language support can be developed where required.
Who owns the finished font?
Ownership, exclusivity and usage rights are agreed before the project begins. Bespoke typefaces and modified fonts have different licensing considerations.
Read Who Owns a Bespoke Typeface? for more information.
Make your brand harder to imitate
If your typography feels borrowed, forgettable or simply too well behaved, tell me about your project →
Discuss your custom font project
Interested in having your own custom type design? Get in touch.