Work that earns its space.
I create custom fonts, lettering and artwork for brands, agencies and broadcasters that want something more distinctive than the usual safe option.
Reebok
Reebok's new campaign celebrating women driving positive change, reflecting its Be More Human ethos to inspire personal and social growth.
Role
Reebok #BeMoreHuman—Working with Venables Bell + Partners I created a hand-drawn typeface that could be adapted by other designers to form distinctive lettering work for their new Reebok #BeMoreHuman campaign.
I designed a new typeface meeting the client’s request for a wide range of alternative letterforms. Venables Bell + Partners subsequently utilised the font to create photography, layouts, lettering, and other adaptations.
Project Description
The campaign was celebrating strong women who have made positive changes to the world in unique ways. It featured stars Gal Godot, Ariana Grande, Gigi Hadid and others who encourage people to "Be the best possible version of themselves physically, mentally, and socially."
Got something in mind?
Bring me the brief, the problem or the half-formed idea.
Let’s make something people notice.