Reebok

Reebok's new campaign celebrating women driving positive change, reflecting its Be More Human ethos to inspire personal and social growth.

Role

Reebok #BeMoreHuman—Working with Venables Bell + Partners I created a hand-drawn typeface that could be adapted by other designers to form distinctive lettering work for their new Reebok #BeMoreHuman campaign.

I designed a new typeface meeting the client’s request for a wide range of alternative letterforms. Venables Bell + Partners subsequently utilised the font to create photography, layouts, lettering, and other adaptations.

Project Description

The campaign was celebrating strong women who have made positive changes to the world in unique ways. It featured stars Gal Godot, Ariana Grande, Gigi Hadid and others who encourage people to "Be the best possible version of themselves physically, mentally, and socially."