Strayer University

Strayer University is a private, accredited institution offering flexible online and on-campus degree programmes designed for working adults aiming to advance their careers.

Role

Collaborating with agency Hill Holliday, Boston, I was tasked with creating hand-drawn type layouts featuring intricate flourishes. Additionally, I designed an uppercase typeface with at least three alternative forms for each letter, providing versatility for custom lettering.

Project Description

The typeface was developed to empower Hill Holliday’s designers to craft distinctive, custom lettering for Strayer University’s campaign. The campaign, titled “Out With the Old School”, spanned digital, TV, and video platforms, including Facebook, Twitter, YouTube, Pinterest, and the university’s website, strayer.edu.