Strayer University

Working with Hill Holliday, Boston, who wanted me to create hand-drawn type layouts with flourishes. They also wanted an uppercase typeface with at least three alternatives for each uppercase letter.

The typeface would allow Hill Holliday's designers to adapt and create their own distinctive lettering work for their client Strayer University.

The campaign would feature the tagline "Out With the Old School" and run on digital, TV, and video, including Facebook, Twitter, YouTube, Pinterest, and strayer.edu.