Work that earns its space.
I create custom fonts, lettering and artwork for brands, agencies and broadcasters that want something more distinctive than the usual safe option.
Strayer University
Strayer University is a private, accredited institution offering flexible online and on-campus degree programmes designed for working adults aiming to advance their careers.
Role
Collaborating with agency Hill Holliday, Boston, I was tasked with creating hand-drawn type layouts featuring intricate flourishes. Additionally, I designed an uppercase typeface with at least three alternative forms for each letter, providing versatility for custom lettering.
Project Description
The typeface was developed to empower Hill Holliday’s designers to craft distinctive, custom lettering for Strayer University’s campaign. The campaign, titled “Out With the Old School”, spanned digital, TV, and video platforms, including Facebook, Twitter, YouTube, Pinterest, and the university’s website, strayer.edu.
Got something in mind?
Bring me the brief, the problem or the half-formed idea.
Let’s make something people notice.