NEX Playground typeface design

Nex is a motion entertainment company dedicated to transforming sedentary activities into active play through immersive, motion-based games and experiences.

Role

While working with NEX, I designed a custom typeface for NEX Playground, an innovative entertainment device that offers immersive games and experiences driven by body motion.

Project Description

The font included standard punctuation, numbers, symbols, and numerous alternative characters for A-Z. To enhance its unique and quirky appeal, a variety of ligature combinations were incorporated, enabling designers to create text lockups that are truly one of a kind.

It was used for their retail launch and marketing campaign for the Nex Playground product.