LifeBridge Health

LifeBridge Health is a regional healthcare organisation in Maryland, USA, providing comprehensive medical services through its network of hospitals, clinics, and specialised care facilities.

Role

Working with creative agency Strawberry Frog in NYC, I created a custom hand made typeface that could be used and adapted by their designers for LifeBridge Health campaigns.

Project Description

The final typeface included many alternatives for the uppercase and lowercase glyphs, to give the designs a more natural look and feel.

The campaign was run on digital billboards throughout the Boston area and on their facebook and Instagram accounts.