Work that earns its space.
I create custom fonts, lettering and artwork for brands, agencies and broadcasters that want something more distinctive than the usual safe option.
LifeBridge Health
LifeBridge Health is a regional healthcare organisation in Maryland, USA, providing comprehensive medical services through its network of hospitals, clinics, and specialised care facilities.
Role
Working with creative agency Strawberry Frog in NYC, I created a custom hand made typeface that could be used and adapted by their designers for LifeBridge Health campaigns.
Project Description
The final typeface included many alternatives for the uppercase and lowercase glyphs, to give the designs a more natural look and feel.
The campaign was run on digital billboards throughout the Boston area and on their facebook and Instagram accounts.



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