King Games

King Games is a leading interactive entertainment company, best known for creating popular mobile games like Candy Crush Saga and Farm Heroes Saga.

Role

I collaborated with King games in London to design a typeface for their Farm Heroes Super Saga game franchise.

Project Description

The brief required creating a typeface that aligned with the game’s existing aesthetic—slightly hand-drawn, light-hearted, and humorous.

To achieve a quirky look, the font was designed with serifs and swashes that complemented the game’s illustrative style. Additionally, the typeface was developed with multilingual language support to accommodate the game’s global audience.