Behind the type — Branding

Learn what a display typeface is, how to use it in headlines, packaging and advertising, and when a custom display face is worth the investment.

Distressed type signals authenticity, defiance and human effort — but it also sorts your audience and costs you legibility. A guide to when rough letterforms earn trust, when they read as costume, and how to use them without wrecking readability.

Ten amessy fonts made with real paint, ink, paper and print, plus practical advice for choosing imperfect typography for logos, packaging and campaigns.

Learn lettering for logos with a step-by-step workflow from first sketch to final vector. Tips on spacing, scale, and brand-ready refinement.