Behind the type — Branding

The Reebok font I created for the #BeMoreHuman campaign was never meant to sit quietly in a brand-guideline PDF. It was designed to be used, changed and pushed around by other designers. A hand-drawn typeface with enough alternative letters to create individual pieces of lettering without losing the campaign’s recognisable voice. A brand font usually brings consistency. This one also needed to misbehave. The campaign Reebok’s #BeMoreHuman campaign celebrated women creating positive change in their lives and the world around them. Created with Venables Bell + Partners, the campaign featured artists, athletes and activists including Ariana Grande, Gal Gadot, Gigi...

Grunge Brush Typography for Streetwear Branding. See how Atomic Dustbin can bring stronger character, clearer purpose and a more human finish to the work.