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Behind the type

Which Font Licence Do I Need? A Guide for Designers

Which Font Licence Do I Need? A Guide for Designers

Choose the right font licence for logos, websites, apps, PDFs and client work. A practical guide to desktop use, embedding, file sharing and commercial projects.

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Artwork displayed in a minimal interior using the 10 Picture Frames Photoshop mockup

How to Choose a Picture Frame Mockup for Your Artwork

Choose the right picture frame mockup by comparing orientation, scale, frame colour, mount, background and the character of your artwork.

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The Lowercase Type Trend Explained

The Lowercase Type Trend Explained

Lowercase logos and branding are everywhere. Discover why brands use lowercase typography, what it communicates and when the trend falls flat.

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What Are Stylistic Alternates in Fonts? A Practical Guide

What Are Stylistic Alternates in Fonts?

Stylistic alternates let you replace a standard character with another design while keeping the text editable. This guide explains the salt feature, how it differs from stylistic sets and contextual alternates, and how to use alternate glyphs in Adobe apps, Figma and CSS.

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Framed artwork displayed in a photographed interior using the Photo Frame Photoshop mockup

How to Create a Framed Art Mockup in Photoshop

Learn how to create a framed art mockup in Photoshop using editable Smart Objects, real interior photography and believable scale.

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What Are Contextual Alternates in Fonts?

What Are Contextual Alternates in Fonts?

Contextual alternates let an OpenType font change letterforms automatically according to the surrounding characters. Here is what they do, why they matter and how to use them.

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Can You Legally Modify a Font You’ve Licensed?

Can You Legally Modify a Font You’ve Licensed?

Usually not. A font licence rarely includes the right to edit font software. What typical licences allow, and how to get permission to modify a font.

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Petit Jardin example for French inspired boutique typography

French-Inspired Typography for Boutique Brand Identity

French-Inspired Typography for Boutique Brand Identity. See how Petit Jardin can bring stronger character, clearer purpose and a more human finish to the work.

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Modern Font Formats explained otf, ttf, woff2, svg and variable fonts

Modern Font Formats Explained: OTF, TTF, WOFF2, SVG and Variable Fonts

Use OTF or TTF for desktop design and WOFF2 for the web. A guide to what else modern fonts hold: variable axes, OpenType-SVG, COLR and colour bitmaps.

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Western Grit distressed display font used in modern Western typography

How to Use Western Typography Without the Clichés

Learn how to use modern Western typography without falling into cliché, with practical advice on pairing, scale and distressed display type using Western Grit.

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