Behind the type
What Font Licence Do I Need for Social Media and Paid Ads?
Do you need a font licence for Instagram, TikTok, Facebook or paid ads? Here’s a plain-English guide to Desktop, Digital Ad, Webfont and moving-image font licensing.
Dogtown Font: Make It Look Printed, Not Perfect
Dogtown Font is a rugged display typeface made with real rolled-ink textures, three levels of distress and contextual alternatives.
Display Typeface Guide: Headlines, Packaging and Custom Type
Learn what a display typeface is, how to use it in headlines, packaging and advertising, and when a custom display face is worth the investment.
Grunge Typography for Branding: A Deep-Dive Guide
Distressed type signals authenticity, defiance and human effort — but it also sorts your audience and costs you legibility. A guide to when rough letterforms earn trust, when they read as costume, and how to use them without wrecking readability.
One Smart Object, Thirty Letterpress Print Variations
One Smart Object, Thirty Letterpress Print Variations. See how Rock & Roller Letterpress can bring stronger character, clearer purpose and a more human finish to the work.
How to Use Ink Drop Textures in Photoshop
Learn how to use ink drop textures in Photoshop with masks, scale, opacity and careful placement, plus practical tips for keeping splatter effects believable.
Variable Fonts vs Static Fonts: Which Should You Use?
Variable font adoption has reached roughly 41% of websites in 2025 — but only 0.8% of new font licences purchased are variable. Here's when the format genuinely earns its place, and when a static or bespoke typeface still wins.
How to Create Cracked T-Shirt Ink in Photoshop
How to Create Cracked T-Shirt Ink in Photoshop. See how Vintage plastisol cracked textures can bring stronger character, clearer purpose and a more human finish to the work.
Add a Weathered Scratch Effect Without Flattening Your Design
Add a Weathered Scratch Effect Without Flattening Your Design. See how Scratched textures for photoshop can bring stronger character, clearer purpose and a more human finish to the work.
10 Messy Fonts for Branding That Shouldn’t Look Polished
Ten amessy fonts made with real paint, ink, paper and print, plus practical advice for choosing imperfect typography for logos, packaging and campaigns.