Behind the type

From Paint and Paper to a Working Brand Font

See how handmade lettering created with paint, ink and paper becomes a practical custom font for branding, packaging and campaigns.

Discover the benefits of custom typefaces for brand recognition, consistency, ownership, flexibility and a more distinctive visual identity.

Understand custom font ownership, licensing, exclusivity and usage rights before commissioning a bespoke typeface for your brand.

Learn what custom font design costs in the UK, what affects the price and how to get a useful quote for a bespoke typeface.