Behind the type — Custom Fonts

Compare custom fonts, modified fonts and retail fonts to find the right balance of originality, cost, speed and ownership for your brand.

For years, commissioning a custom typeface was something mostly associated with very big brands and very big budgets. That is changing. Today, more businesses are realising that custom typeface isn’t just about making letters look nicer. It’s about giving a brand a voice that feels like its own. It can give a brand a recognisable voice, simplify licensing, improve consistency and solve very practical problems across websites, apps, packaging and advertising. So when does it make sense to commission a custom font rather than buy one off the shelf? A logo might appear once on a page, but type can appear...

See how custom font design creates distinctive packaging, advertising and entertainment typography that stays recognisable across every format.

Learn which custom font files you need, including OTF, TTF, WOFF and WOFF2, plus what to agree about source files and delivery.