Behind the type — Typography

The Reebok font I created for the #BeMoreHuman campaign was never meant to sit quietly in a brand-guideline PDF. It was designed to be used, changed and pushed around by other designers. A hand-drawn typeface with enough alternative letters to create individual pieces of lettering without losing the campaign’s recognisable voice. A brand font usually brings consistency. This one also needed to misbehave. The campaign Reebok’s #BeMoreHuman campaign celebrated women creating positive change in their lives and the world around them. Created with Venables Bell + Partners, the campaign featured artists, athletes and activists including Ariana Grande, Gal Gadot, Gigi...

What is an OpenType SVG colour font? See how it differs from regular OpenType, how it works in Photoshop and when designers should use one.

Fake Empire Font is a handmade punk display typeface built with paper, glue and scissors. Discover its ripped-up story and three A–Z alternatives.

Discover Fierce Font, a hand-painted OpenType SVG display typeface with real acrylic texture, transparency and high-resolution Photoshop artwork.