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Behind the type

Is a Custom Typeface Worth It for Your Brand?

Is a Custom Typeface Worth It for Your Brand?

Discover the benefits of custom typefaces for brand recognition, consistency, ownership, flexibility and a more distinctive visual identity.

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Spray paint pack example for spray paint poster texture

Quick Spray-Paint Details for Posters and Album Covers

Quick Spray-Paint Details for Posters and Album Covers. See how Spray paint pack can bring stronger character, clearer purpose and a more human finish to the work.

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Autobahn SVG Stencil Font

Autobahn SVG Stencil Font: Made with Real Spray Paint

Autobahn SVG Stencil Font was sprayed. Every character began with a cardboard stencil cut by hand and black acrylic paint applied to real paper.

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Lino Gothic hand-printed linocut typeface

Lino Gothic Font: Hand-Printed Linocut Typeface

Discover Lino Gothic Font, a bold hand-printed linocut typeface with five textured alternatives, SVG detail, vector letters and a bonus pen font.

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Rebok be more human

Reebok Font: How I Created a Custom Brand Typeface

The Reebok font I created for the #BeMoreHuman campaign was never meant to sit quietly in a brand-guideline PDF. It was designed to be used, changed and pushed around by other designers. A hand-drawn typeface with enough alternative letters to create individual pieces of lettering without losing the campaign’s recognisable voice. A brand font usually brings consistency. This one also needed to misbehave. The campaign Reebok’s #BeMoreHuman campaign celebrated women creating positive change in their lives and the world around them. Created with Venables Bell + Partners, the campaign featured artists, athletes and activists including Ariana Grande, Gal Gadot, Gigi...

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OpenType SVG vs Regular Fonts in Photoshop

OpenType SVG vs Regular Fonts in Photoshop

What is an OpenType SVG colour font? See how it differs from regular OpenType, how it works in Photoshop and when designers should use one.

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Cracked texture

Cracked Plastisol Texture in Photoshop: A Practical Guide

Create a realistic cracked plastisol texture in Photoshop using real printed ink, layer masks and brushes—without the usual fake grunge effect.

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Who Owns a Bespoke Typeface

Who Owns a Bespoke Typeface? Licensing, Exclusivity and Usage Rights

Understand custom font ownership, licensing, exclusivity and usage rights before commissioning a bespoke typeface for your brand.

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Fake empire font

Fake Empire Font: Perfection Is Overrated

Fake Empire Font is a handmade punk display typeface built with paper, glue and scissors. Discover its ripped-up story and three A–Z alternatives.

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Fierce hand-painted OpenType SVG font

Fierce Font: Real Paint. No Apologies.

Discover Fierce Font, a hand-painted OpenType SVG display typeface with real acrylic texture, transparency and high-resolution Photoshop artwork.

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